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Monday, November 16, 2015

Lyft passenger injures herself after a misunderstanding in Lyft ride

We all know that ridesharing drivers come from all walks of life. These drivers perform an extremely high demand service using a ridesharing app, which, since 2010, has definitely improved our daily travel needs. In a recent San Francisco Lyft ride, a confused female rider decided to jump out of a moving car and broke her ankle while on the run. Why did this female rider fear this Lyft ride? 

In so many segments, the media have covered the negative aspects of ridesharing services. They create unnecessary paranoia, feeding off this viewership to compete for rating shares. Future riders and existing passengers watch news reports, read newspapers and view websites for ridesharing information.   

A female Lyft passenger requested a Lyft in San Francisco. Based on news coverage of this incident, this female rider attempted to notify her driver of a missed turn and assumed she would be kidnapped. It appeared, her instinct was to react fast, resulting in her jumping out of this moving Lyft vehicle. On the run, she broke her ankle. 

We never heard of any ridesharing incident that frightened a rider to exit via a moving vehicle. This is one of the most bizarre ridesharing events ever, especially since this female rider entered a vehicle she requested and can view the identity of this driver. 

In our honest opinion, Lyft made a huge mistake that put both their drivers and riders at risk. This Pink mustache ridesharing company should develop a feature to notify riders of deaf drivers. This notification can be sent after a trip is started, informing the passenger the name of this important information. We suspect that informing riders ahead of pickups may increase cancellations, so it is fair to wait until after a trip has started to send this notification. 

We can start from the request to the final incident. A female Lyft rider requests a Lyft ride. A Lyft vehicle approaches the pickup address. 

The rider enters the ride, saying hi to the driver. The driver nods their head and smiles. They slides the begin ride button and drive off. Lyft sends a notification to inform rider their driver is deaf and that if they need anything to text them.  

The driver can include a special message that tells their rider they can help themselves to water, gum and use the charging station to juice up their phones. If they need anything during this ride, please send a text message. The Lyft driver will see this message displayed on their phone. 

If Lyft equipped their drivers, they may prevented this incident. The Lyft driver could have passed a note and/or developed a system using a laminated greeting card to inform passenger. Many riders use a wide range of ridesharing services, so they expect the best service possible. 

How can some drivers compete to win over their riders? Their company may place them in a tough position to fail? Some people will defend this driver and/or this rider. They'll refuse to point the finger at Lyft. Who is to blame? 

Nobody is to blame. Accidents happen. We learn from them. We make adjustments to reduce these future occurrences. Nevertheless, Lyft could do more to inform riders and protect drivers. 

Fortunately, this woman only broke her ankle. She could've been seriously hurt jumping out of a Lyft ride while in motion. In San Francisco at around 11am, traffic is minimal, especially in the Sunset District and/or Richmond District. However, morning traffic would increase the risk of a major accident. This Lyft passenger got lucky. We hope she has a speedy recovery. 

In our personal opinion, Lyft riders should try their best to not jump out of a Lyft ride unless their life is at stake. Maybe Lyft can start working on ways to improve their ride platform.