Friday, April 01, 2016

Creating Structure to Empower Earnings

After the holiday season, driving with Uber hit a snag. Reduced fares discouraged Uber drivers from hitting the road. These low fares eventually impacted drivers to make decent earnings. Power Rewards restored confidence back into the driver population. For the most part, drivers now have structure to reach different reward categories. Therefore, they've found empowerment in rebuilding their earnings to make up for lost earnings prior to this power rewards program.  

Why do drivers face challenges following fare cuts? Fare cuts basically influence drivers to drive longer and make less money. As you can see in Weekly Uber Summary, these stats show accurate information on driver performance. Prior to this power rewards, East Bay drivers in Northern California were struggling to make good fares. Their hourly earnings reduced to as low as $15 per hour, before fees were deducted from overall fares.

Reduced fares made driving 40 hours a week a less than minimum wage job. One Uber driver earned $74, $85 and $122 in a week after his lease payments, fees, and gas expenses were deducted off the top. At this rate, this driver saw a few dollars per hour for full-time work. He couldn't find a way to get encouraged, because the low fares and poor hourly earnings and low weekly deposits influenced his work. On a few Friday nights, he earned $60 after driving the entire night. His desire to drive dropped so low that he considered leaving Uber.

Power Rewards gave this Uber driver structure to earn again. He had an end-goal in sight. This rewards program enabled him to get back on the road and earn the money he lost making far less giving cheaper rides. He understands that it takes a certain amount of time to accomplish this driver promotion. He knows that waiting to get on the road can/will disqualify him from reaching these monumental trip categories. This promotion encouraged drivers to increase their production. Finally, these drivers got back on the road to improve their earnings.   

A loss of confidence can discourage drivers to drive less. When drivers don't drive, they don't earn. It is easy to lose motivation since driving people around takes energy and commitment. Making far less money performing the same job day-in, day-out, impacts the bottom line. As you may know, Uber would go out of business without their drivers. To put it plain and simple, Uber drivers are way more important than riders and should realize their value.

No matter what the transportation industry convey to the general public, the demand for quick and convenient rides give ridesharing drivers a competitive edge among all service providers. Buses are too slow. BART can't seem to get their problems resolved; late trains, closed train stations, murders, suicides, and all the other negative news we hear from news stations affect safe and timely travel. Taxis charge premium prices for mediocre service. Ferry rides are limited to the water. Uber is around because drivers choose to put up their personal vehicles. 

Given the demand for convenience and quality service, Uber drivers make the wheels turn. Their willingness to drive people in exchange for fares make Uber possible. Unfortunately, Uber clients disrespect drivers with making them wait to waste valuable time, rating drivers low for minor issues, stealing phone chargers, leaving behind a mess, drinking open containers, using drugs, exceeding seating capacity, inputting wrong addresses, dropping pins far away from pickup locations, being no-shows, requesting and cancelling rides over-and-over again, causing drivers to get parking tickets, and all actions that can undermine ridesharing services.

For a limited time, Uber drivers are given access to a Power Rewards program that can make them up to $500 in extra weekly rewards. There are also random weekly promotions, such as hourly guarantees and $100 trip incentives. Perhaps, these driver incentives will give Uber clients the flexibility to get rides faster and secure vehicles at less than traditional times (3am on weeknights). 

Uber drivers drive whenever, wherever. Allowing this freedom to drive likely increases production. Scheduling drivers, like Lyft once did in 2013-2014 with signing up for various hours (unsure about present time), influenced supply (less drivers) and increased demand (Demand Pricing). Surge pricing and Demand Pricing entice drivers to go online and swirl around these busy regions. There are no guarantees that showing up to service busy regions will capture higher fares. Just know this, riders are getting smarter to wait and request rides.

The biggest reason East Bay Uber drivers are succeeding is because of UberPool. This carpooling service is making it possible for Uber to offer Power Rewards, hourly guarantees, and trip incentives. Demand for UberPool is so high that returning airport riders must wait to secure a ride.

Get on the road and empower your earnings.

Sign up for drive with Uber and make $750 in Bay Area after completing 100 trips.