Tuesday, November 17, 2015

Helpful Data: Breakdown of Star Ratings

As you may know, star ratings measure driver performance. Therefore, low star ratings can result in permanent deactivation from a ridesharing platform. We believe that giving drivers access to the breakdown of star ratings - on a weekly basis - will prepare them to perform better.

Lyft is infamous for deactivating Lyft drivers based on star ratings, feedback and Community Review Flags. This Pink Mustache company rely on their passengers to put Lyft drivers in coffins. For the most part, Lyft has been known to deactivate drivers within the first weekend, a week, a month, and a few months after. Their Performance Review Department over-rely on star ratings to measure driver performance, ultimately eliminating good drivers.

Uber is far more lenient, relatively understanding that driving some clients (drunk) at night may impact ratings. So to make nighttime driving fair, Uber is flexible weighing these star ratings with less of an impact, given that drunken clients may compliment this process.

Once star ratings dip below minimum requirements, drivers enter a probationary period to improve their overall star ratings. If these Uber drivers fail to increase star ratings, they may risk future deactivation. All in all, Uber is extremely fair with helping drivers.

Lyft is unfair. Whatever their personnel share on Twitter and/or on Facebook about helping drivers, this is a deception they refuse to disclose. This ridesharing company understands the impact of their actions on good drivers. They realize that terminating good drivers during the holiday season can ruin lives. There is no mediation to speak about these unfair deactivations.

All deactivation decisions at Lyft are made final, the moment in which Lyft drivers feel betrayed for a lack of empathy. Lyft drivers promote Lyft, making this rideshare app relevant. However, Lyft overlooks the value of their drivers to focus instead on maintaining a high number of high-rated drivers. At the time of the rating system, many responsible drivers lose to this flawed system.

It's unfortunate that Lyft continues to terminate good drivers. They likely believe that high star ratings dictate great service. What if riders are rating just to rate? Are all 4.9 drivers at Lyft really that great? 4.8 drivers are just as good as 4.9 drivers. The same can be said about 4.7 drivers, which once was prohibited on the Lyft platform.

4.8 Lyft drivers may receive lower scores working at night. They may accept all ride requests, no matter customer ratings, to provide a good service. 4.9 drivers may profile riders to maintain a good score. Lyft is a disgusting ride platform that lacks moral standards to retain the best drivers. Their best drivers (deactivated) are now thriving on ride platforms that directly compete against them.

What if ridesharing companies can give drivers a weekly report to show all the 5,4,3,2, and 1 star ratings. They can still protect customer privacy, but this will equip drivers with reliable data.

The following is an example of this transparent star rating data:

5 - 55
4 - 3
3 - 0
2 - 0
1 - 0

5 - 75
4-  0
3 - 0
2 - 0
1 - 0

5 - 50
4 - 6
3 - 1
2 - 1
1 - 1

Featuring this breakdown of star ratings can aid drivers in determining how many star types are given weekly. This is useful information to improve future customer service. We hope to see star ratings data featured in weekly summaries, giving drivers a better system to weigh their weekly driving.

In essence, star ratings represent a GPA-based scoring system that allow all drivers to keep active or be deactivated from ridesharing platforms. As a reminder, revealing these star ratings won't influence customer privacy. Regardless, star ratings data can show ridesharing drivers the breakdown of their weekly scores.