Thursday, October 08, 2015

The Mystery of Star Ratings

What are star ratings? Ride platforms such as Lyft and Uber rely on a 5-star rating system to measure performance. Both drivers and riders can rate one another. Ridesharing companies rely on star ratings to monitor driver performance, while also measuring rider feedback. It is driver ratings and feedback that ride companies are most concerned with and will take action if this information is valid.

Star ratings are protected under a ridesharing vault. Neither drivers nor riders know what an exact entity is rating them. In the ridesharing world, these ratings mean everything to drivers. A push of a virtual submit button can/may determine the fate of a driver. Hence, the mystery of star ratings puzzle us.

Clients/riders/passengers rate drivers based on personal expectations. Impressing these customers could make the difference between a bad, decent, good and excellent rating. Customers may choose to rate or disregard this star rating system. It is those customers who choose to ruin a driver's status that worry us drivers.

This level of power is scary for drivers. Talk to socially awkward riders? They will rate drivers with low stars and even complain. Share personal life experiences? These clients will complain to your ridesharing company about your unprofessionalism. Elect to sit in the car and not open a door in a bad neighborhood? Well, these clients will taken offense to your lack of courtesy and mention this in their feedback. All of sudden, the ridesharing company will warn their drivers to shape up or ship out.
It doesn't matter if your driver is trying to protect your safety. What if another random person enters the driver seat and drives away with the client? Even though this event can create major problems, riders rarely think about these risk factors. For the most part, drivers have taken into account the level of security that must be taken to operate under the scope of the ridesharing industry. Nonetheless, there are a few drivers who lack professionalism and deserve appropriate ratings to reflect this

What if drivers get deactivated from ride platforms? A driver account deactivation is likely to ruin their financial and personal lives. What if they purchase a new vehicle to rideshare and get deactivated? This vehicle, unless you have a backup plan, may get repossessed. Rent an apartment in a busy city to rideshare? Following deactivation, eviction is high possible.

Drivers must stay ahead of the curb to avoid destruction post-deactivation.

Star ratings mean little to riders. Low rated customers have greater flexibility to remain active as riders, no matter their overall star rating status. We've see riders sporting a 3.0 overall rating. On the flip side, you will never see a driver with a 3.0 star rating. When we say never, that is never.

Ridesharing drivers are at the mercy of their customers. On the Lyft ridesharing platform, a 4.79 overall rating would spell out deactivation. In recent time, Lyft finally used their brains to reduce this minimum rating threshold down to 4.60. Uber has always kept their minimum rating score at 4.60. This elite ride platform communicate with their drivers. They don't react and deactivate drivers like their unprofessional counterpart, Lyft.

Lyft can keep recruiting new drivers to compete against Uber. But in that approach, this silly Pink mustache wearing company can't prevent unprofessional drivers from holding an I.D. hostage, exploding on female passengers for eating pizzas, telling a female passenger why they won't have children and that in holding out to have kids it is bad to do, and all the other bad practices are deemed acceptable. Luckily, the best ridesharing drivers reside on Uber. That is the honest truth.

Sadly, Lyft Performance Review rely on a poor review system to release excellent drivers. Poor star ratings, given by drunk clients who don't remember where they live, are held in high regard at Lyft. In contrast, Uber realizes that transporting drunken riders, at night, can be somewhat challenging and won't hold their drivers under a microscope, when low ratings and feedback may arrive from these clients. Uber drivers are prepared to handle drunken riders with professionalism. Some Lyft drivers yell at their drunk riders, even kicking them out of their rides.

This is a definite divide between Uber and Lyft. Uber drivers are professional. Lyft drivers are amateurs. The most criticism is directed toward Uber, which is expected since this ride platform is the obvious leader. Lyft drivers are earning the most money. They receive $1500 for driving 40 hours. This is made possible with a commission forgiveness program. Uber drivers must drive 70 hours at least 60-70+ hours a week to clear $1500 after commission and safe ride fee deductions.

Who is winning right now? Lyft drivers are winning the battle. They earn much more than Uber drivers. Nevertheless, Uber drivers drive with a better ride platform and will win in the future. Lyft adopts a terrible rating system. Ask any deactivated Lyft driver how Lyft terminated their driver account. They won't tell lies like Lyft does. It is the pure truth.

We know of several former Lyft formers who got deactivated at the worst time possible. One driver, in particular, got deactivated after Lyft told him to purchase a new vehicle. They ruined his life, but eventually his good nature and professionalism allowed him to thrive at Uber. It is best to end up on most recognizable ride platform.

Uber is clearly the leader in the ride app technology industry. No name in this space is better than Uber. People may still use Lyft as an alternative. When it comes to quality drivers and vehicles, Uber is in a class above the rest. Good, reliable, clean cars make a world of difference in the star rating department. Driving luxury and new vehicles help with star ratings. On the Lyft platform, riders who request riders late expect rush service. They don't care about the risks, they just want to reach their destination in the quickest time possible. Another problem on Lyft is their weird riders who target good drivers, giving them low star ratings to harm them. Lyft passengers are known to impact their drivers, no matter if these drivers extend good service and are hit with low stars and bad feedback.

Nothing good will come from a Lyft rider beginning their feedback with a compliment. We all know this feedback is leading to a complaint and/or a gripe that Lyft will use to deactivate a Lyft driver. Biased aide, Lyft drivers are a risk of deactivation. Lyft tells them to not worry, but they must protect themselves from poor riders. These riders will do anything in their power to give a bad star rating.

One rider named Spanish Omelette, Facebook profile, gave her driver a "1" star rating for talking to her. She didn't know that Lyft was a ridesharing service. She got offended for her driver telling her she could ride in the front seat. She deceived Lyft, sharing that her driver dropped her off a mile off from her intended destination. GPS doesn't lie like people do. If two intersecting cross-streets are inputted in a given city, these directions are 100 percent accurate. This antisocial rider is one of those riders you must watch out for; they'll have a hand in deactivating the best drivers.

Aside from star ratings, ridesharing platforms rely on feedback to coach their drivers on how to improve. This feedback is unhelpful because drivers don't see the exact feedback. Ride companies will send out a list of 50 things to improve, where one of these problems will sit unresolved.

Given this information, those drivers who rely on ridesharing services to survive suffer the most post-deactivations. Most clients/passengers/riders understand how this system operates. Nevertheless, star ratings dictate the fate of drivers but have little impact on customers. There is no equal playing field between that of drivers and riders. Star ratings are critical to drivers; they are essentially the

Drivers are prohibited from profiling riders based on client ratings and/or destinations. Calling a client to request their destination is unprofessional, so do it under any circumstances. Lyft integrated a feature for drivers to block out donating riders using percentages.

There are many ways to keep a high rating. Maintain the best ratings early on. In the future, you may need these ratings to keep operable. Some cities rate better than others. Beware of tourist locations. Know the best times to drive. Talk nicely to riders, no matter if they're the Devil. Avoid the common pitfalls of late riders requesting rush service. You can't unfix a serious accident. The most important aspect of ridesharing is to be safe. Safety will get you 5 stars. Courtesy and professionalism are two rating boosters. Just be friendly and you'll keep giving rides. We can't promise success at Lyft.