Monday, September 14, 2015

Sidecar Slow with Issuing New Trade Dress in Mail

Get a new car? Want to perform delivery services? Need a new trade dress? Sidecar tells us that no physical location in San Francisco is available to retrieve an "S" trade dress. Therefore, Sidecar drivers who don't have access to this trade dress must wait a few weeks to receive it in the mail. Talking about roadblocks to delay delivery and ridesharing services.

On the opposing side, ride app rival Uber is on top of their game. They have a physical location at 301 Vermont Street in San Francisco. At Uber Headquarters, plenty of staff are available to assist Uber drivers. Uber trade dress and airport placecards are available there. Important concerns? Need to turn in Uber phone? Get Uber app on personal phone? You can expect to receive fast service at Uber HQ.

Nevertheless, Sidecar is putting up barriers to rely on snail mail. Their main focus is now Sidecar© Deliveries. In the not-so-distant future, Sidecar expects all of their driving team to become delivery drivers. Essentially, Sidecar expects current and future drivers on their ridesharing platform to engage as delivery drivers. As a Sidecar driver, you have no choice but to delivery products.

Sidecar trade dress is mandatory for this TNC. However, it is nearly impossible to gain access to this trade dress. According to Sidecar Support, it takes 2 weeks to receive this trade dress in the mail.

What happened to the old Sidecar? The Sidecar that promoted Shared Rides and ridesharing services? Did Uber and Lyft have a hand in shifting their focus to delivery services?

Would ridesharing drivers prefer picking up multiple order requests? Or would they rather focus on one client at a time to provide first-class service? We believe the latter is the best option.

A few years ago, Sidecar business in San Francisco created some loopholes. We know of a few Sidecar drivers who couldn't find rides between 10am-4pm. Sidecar attempted to upstage Uber and Lyft using weekly and weekend driver promotions. They gave away free yearly Sidecar ride credits. New riders received $15 free credit and drivers were credited with $5 per rider. This abruptly ended.

What we figured out is that Sidecar is revamping their ridesharing company to meet widespread delivery service demands. Weekday and weekend promotions evaporated. No commission incentives are now an afterthought. Sidecar riders are probably frustrated that Sidecar is redistributing their manpower into delivering items rather than transport people first and foremost.

Sidecar ridesharing services are available in selected cities. Sidecar drivers can still give rides. Riders are permitted to request drivers using multiple pricing and ETA options. Affordable Shared Rides (carpool services) can be requested in a few seconds.

For the most part, delivery services add depth to Sidecar services. Once Sidecar drivers find a good rhythm, delivery services are likely performed in synch. Perhaps, Sidecar is banking on growing their delivery service before Uber and Lyft join in and claim a piece of the pie.

Sidecar drivers: Good luck receiving Sidecar trade dress in the mail. No temporary printouts are readily available to download. No physical location is accessible to retrieve this trade dress in San Francisco. The best advice we can give Sidecar drivers is to be patient and wait for Sidecar to react.

***Keep in mind that CPUC requires all TNC vehicles to display trade dress or receive costly citations.