Lyft is a trendy ridesharing service available in many American cities. This ridesharing company adopts a cold business practice; they deactivate drivers without warning them.
Once drivers fall below 4.80, receive four flags (navigation, safety, unfriendliness, and cleanliness), and three Community Review flags hit their account, the Performance Review Department deactivates these driver accounts and blame these former drivers for under performing on the ride platform.
These lower-rated Lyft drivers are thrown under the bus to make room for rookie drivers. Lyft drivers invest their time and energy into making Lyft successful. However, Lyft disregards this effort and uses immoral methods to fire/terminate drivers. These are, by far, the worst business practices we've seen employed in the ridesharing space.
Deactivation without proper explanation is a cold business practice that deserves widespread criticism. Lyft doesn't care whether a good driver is deactivated. They do care to protect high-rated drivers, even if these are the worst drivers. The star rating system builds trust among the transit community. Therefore, Lyft takes this rating system to heart. For the most part, scoring low ratings is the best way to get deactivated.
The worst problem is not driver deactivations, it is Lyft making Facebook account a mandatory requirement to open up a passenger account. People dislike this Facebook profile requirement.
Drivers can see your Facebook profile name and picture during open trips. Nevertheless, Lyft drivers are required to use an active Facebook account to start a driver account.
As you know, not every person wants to open a Facebook account to become a Lyft passenger. Aside from unethical driver deactivations, Lyft is blocking out a fair amount of people who refuse to open Facebook accounts.
An UberX driver shared that several of their clients refused to use Lyft just for the Facebook requirement. The Pink mustache and fist-bumping are second and third on the list to not use Lyft.
UberX and Sidecar don't use Facebook to screen passengers. It is easy to open rider accounts on these two rideshare platforms. With implementing Facebook as a requirement, Lyft is losing out on potential passengers.
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