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Thursday, March 27, 2014

Unfair ride sharing articles

The taxi industry claim that ridesharing is stealing their business. How are ridesharing companies affecting the transportation industry? Are ridesharing drivers picking up hailing passengers? No. There is no reliable argument to suggest that ride sharing is impacting the transportation industry. If anything, ride sharing is helping to resolve the traffic problem in San Francisco.

What is ride sharing? Ridesharing services involve connecting two parties through peer-to-peer technology. Active ride sharing app users can request rides via their mobile smart phone. 

Taxi drivers are fighting to cease ride sharing using the claim that ride sharing cars are not equipped with lifts to give disabled passengers rides. This is an unreliable argument since passengers choose to request rides via their smart phones. When a disabled passenger is declined for ride sharing service, then this rejection can validate that ridesharing as an industry unable to serve the disabled community. 

For the most part, ride sharing drivers are restricted from picking up any passengers without an active ride sharing app relevant to their service. A Lyft passenger must request a Lyft driver. A SideCar passenger must also request a SideCar driver. Uber app users can request a ride from an UberX driver. 

No ridesharing driver can pick up a hailing passenger for cash. However, a ride-sharer may inform the passenger to download a specific ride-sharing app to request them as a driver. 

The best part of ride sharing is request on-demand rides and monitoring this progress on the app. A driver must have a valid reason to cancel a ride, whereas a taxi can reject any ride at will. Ridesharing drivers are accountable for their poor behavior, which as a result of this is grounds for deactivation. Taxi drivers can go under the radar if a passenger fails to record accurate information. 

Price gouging is a common complaint without merit. It is obvious that ride sharing is cost-efficient. If ride sharing cost too much, then riders would choose another service. Ride sharing drivers are not permitted to begin a trip until the rider enters their vehicle. Taxi drivers can start their meter ahead of time and while waiting for their passengers at the pickup point. Cost is not a problem, even when surge pricing and marketplace price increases are deferred to the passenger. 

Taxi drivers fail to understand that surge pricing is GEO-based and is time sensitive. A surge in base price is sporadic and doesn't apply to all region. If there is a convention and people need quick rides, the high demand may create a surge in that particular region. Therefore, a surge will apply to this area depending on demand. There are many areas within the city of San Francisco that don't surge such as Diamond Heights, Twin Peaks, outer Mission and even the Sunset District. 

At times, there may be a surge spanning all of San Francisco and Daly City. Riders have a choice to accept a surge ride or to wait for this price increase to pass. They are not tricked into accepting a 3X ride or to use a 5X ride in a marketplace. Riders are warned ahead of time about surge pricing and/or marketplace increases. 

The taxi industry and the media are uneducated on how ridesharing actually works. It is unfair to say that Uber cost 5 times more than a taxi ride when this data is unreliable in a sense that non-surge priced rides are not included in this report. It appears that authors manipulate data to favor taxis and other ride sharing companies. A rider can take a far ride to the furthest part of the San Francisco without surge pricing for an extremely affordable price. 

Facts are not facts unless the data is unbiased, including a surge and non-surge ride in a specific GEO region. A surge in price is an incentive for drivers to populate into that section. In another ride sharing offering, a driver can set their own price and impose filters to block out specific requests. 

Taxi drivers should avoid using the disability, price gouging, licensing and other claims to discourage ride sharing. Ride sharing is on the verge of becoming the Best Buy of the electronics industry. Taxi drivers must convince city officials that ride sharing is costing them money - show proof of these income claims. Taxi drivers are not ruining their personal vehicles. They lease their taxis as well as assume gas cost. 


What are your thoughts about ride sharing and the taxi industry? Go to Ride_Sharing on Twitter and share your thoughts.